Based in Solana Beach

Tech help for Solana Beach businesses — from someone who works here

SideGuy is based in Solana Beach. No travel fee, no video call required. Text PJ and get real help for your restaurant, shop, or service business — same day.

Text PJ Now Fee Calculator →

I'm PJ. I work out of Solana Beach. If you run a business between Leucadia and Del Mar, I'm probably closer to you than your accountant. I help with payments, software, AI tools, and anything tech-related — no markup, no upsell, just clarity.

Text PJ · 858-461-8054

What Solana Beach Businesses Text PJ About

Restaurants & cafes Payment processor eating 3%+ on every table. POS system crashing on weekends. Online ordering not syncing. Text PJ →

Retail shops Inventory not talking to online store. Square fees adding up. No time to figure out better options. Text PJ →

Service businesses Scheduling all manual. Clients not paying invoices on time. Chasing quotes by email. Text PJ →

Salons & wellness Booking software charging too much. Clients double-booking. No-shows costing real money. Text PJ →

Wins in 24 Hours or Less

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Payment fee audit

Text your monthly volume. PJ runs the math on Stripe, Square, Helcim — and tells you exactly how much you're overpaying.

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Booking system switch

Most salons and service businesses can cut their booking software bill by 40–60% with a better fit tool.

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AI reply setup

Never miss an inquiry again. PJ sets up an AI responder for your DMs, Google messages, or missed calls in one afternoon.

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Software audit

Most small businesses pay for 6–10 tools and actively use 2. Text PJ your stack — cut the waste this week.

Common Questions from Solana Beach Owners

Do you charge for the first conversation?

No. Text PJ, explain your situation, get a real answer. If there's work to be done, PJ quotes it clearly before anything starts.

Can you come to my location?

Yes — we're based in Solana Beach. For local businesses, in-person is often faster than a video call.

What does SideGuy actually do?

PJ helps small businesses cut software costs, set up payments, automate repetitive tasks, and figure out which AI tools are actually worth using — without the agency markup or the long contract.

How fast do you respond?

Text responses same day. For local businesses, often within the hour.

Also Serving Nearby

Encinitas Leucadia Cardiff by the Sea Del Mar All of North County

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