Written by PJ · SideGuy Solutions
Based in Solana Beach · Updated 2026-04-15 · Text 858-461-8054
Del Mar operators deal with high-value clients, high expectations, and high transaction volumes. Every fee point matters more here. Text PJ for a real audit.
Text PJ Now Fee Calculator →Del Mar businesses often have higher ticket sizes and more complex operations than the average small business — which means a 0.5% difference in processing rate is worth a lot more. I'm PJ, based in Solana Beach. I help with payments, software stack, and AI for Del Mar operators who want the right answer, not the easy sell.
Text PJ · 858-461-8054High average tickets mean every processing basis point compounds fast. Most Del Mar restaurants can save $500–2,000/month with the right processor and rate structure.
Text PJ →Transaction management software, commission tracking, CRM setup — most real estate offices are overpaying for tools that don't talk to each other.
Text PJ →High-touch retail needs inventory sync, client follow-up, and a POS that doesn't embarrass you in front of a $2k sale. PJ finds the right stack.
Text PJ →Booking, deposits, memberships, and follow-up campaigns — most Del Mar med spas are cobbling together 4–6 tools that should be 1–2.
Text PJ →Lawyers, accountants, consultants — invoice payment, client portals, and contract tools that feel professional and get paid faster.
Text PJ →Season at the track means high volume, tight margins, and no time for tech problems. PJ gets your payment and booking infrastructure solid before peak season.
Text PJ →I already have an IT person / agency. Why SideGuy?
IT and agencies handle infrastructure and campaigns. SideGuy handles the operator layer — the tools you use daily, the fees you pay monthly, the AI that's available right now. Different category, no conflict.
What's a typical engagement look like?
Text → audit → quote → implement. Most Del Mar projects start with a payment or software audit. Findings in 24 hours. Implementation in days, not months.
Do you work on a retainer?
Project-based by default. If you want ongoing support, we can discuss a simple monthly arrangement — but nothing starts without a clear quote.