Written by PJ · SideGuy Solutions
Based in Solana Beach · Updated 2026-04-15 · Text 858-461-8054
Encinitas has more independent businesses per block than almost anywhere in San Diego. PJ helps them cut costs, automate the repetitive stuff, and focus on what they actually do well.
Text PJ Now Fee Calculator →Encinitas is where I'd open a business if I wasn't already running one. The community is real, the operators are sharp, and the problems are solvable. I'm PJ — based in Solana Beach, 10 minutes from downtown Encinitas. Text me what's broken and I'll tell you what it takes to fix it.
Text PJ · 858-461-8054Encinitas has more yoga studios per capita than anywhere in the US. Most are overpaying for Mindbody. PJ finds the right fit tool and handles the migration.
Text PJ →Coast Highway restaurants, farmers market vendors, food trucks — payment processing, POS setup, and online ordering that doesn't eat your margin.
Text PJ →High-risk payment processing is a real problem for wellness and CBD retailers. PJ knows the processors that work without the excessive fees.
Text PJ →HVAC, plumbing, landscaping — most Encinitas contractors are still on paper invoices and chasing payments by phone. There's a better way.
Text PJ →Booking, deposits, no-show protection, loyalty — most salons are running on 3 separate apps when 1 would do. PJ consolidates the stack.
Text PJ →Is SideGuy actually local?
Yes — based in Solana Beach, which is about 10 minutes from downtown Encinitas. For local businesses, PJ can meet in person when it makes sense.
What's the fastest thing SideGuy can fix?
Payment processing fees. Text your monthly volume and processor — PJ runs the math and tells you what you'd save by switching, usually within an hour.
Do you work with high-risk categories?
Yes. Wellness, CBD, supplements — PJ knows which processors handle these without punitive rates or sudden holds.
How do I start?
Text 858-461-8054. Describe your business and the problem. PJ responds same day.