Simple Website
$500 – $3k
Template-based, minimal customization
- WordPress or Webflow template
- 5–15 pages of content
- Contact form, basic SEO
- No custom backend logic
The honest answer: it depends on what you're actually building. Prices range from $500 for a basic site to $500,000+ for a production SaaS platform — and the gap isn't because someone's ripping you off. It's because scope, complexity, and quality have compounding costs. This guide explains the ranges, what drives them, and how to avoid paying for more than you need.
Software is closer to a custom construction project than buying a product off a shelf. You're paying for human time — design decisions, engineering judgment, testing, and ongoing maintenance. Unlike a house, the "lot" costs nothing, but every feature you add multiplies the time required.
A $500 website and a $500,000 platform aren't just different in size — they're different in kind. The $500 site is a template with your content. The $500,000 platform has a custom data model, multi-tenant architecture, billing infrastructure, permission systems, audit logs, and years of accumulated decisions baked in. Comparing them on price alone is like asking why a food truck costs less than a restaurant kitchen.
These are honest 2026 ranges for US-based development. Offshore teams can reduce costs 40–70%, but add coordination, communication, and quality-control overhead that eats some of that back.
Simple Website
$500 – $3k
Template-based, minimal customization
Professional Website
$5k – $25k
Custom design, CMS, integrations
Custom Web App
$25k – $150k
User accounts, data, workflows
Mobile App
$30k – $250k
iOS / Android, native or cross-platform
SaaS MVP
$50k – $150k
Subscription product, multi-user
Full SaaS Platform
$150k – $500k+
Production-ready, scalable infrastructure
Four forces dominate. When a quote feels high or low, trace it back to one of these.
Design
Custom UI/UX design from scratch adds $5k–$30k. Template-based design cuts this to near zero. The difference shows — premium VS functional.
Engineering Time
Most software cost is labor. US developers bill $75–$200/hr. A feature that sounds simple often involves edge cases that double the time estimate.
Infrastructure
Hosting, databases, CDN, monitoring, backups. A small app costs $20–$100/month. A high-traffic platform can run $1k–$10k+/month in cloud costs alone.
Ongoing Maintenance
Software doesn't stay done. Budget 15–25% of build cost per year for maintenance: security patches, dependency updates, feature requests, bug fixes.
Tools like GitHub Copilot, Cursor, and Claude are cutting development time by 20–50% on routine tasks. That's real, and it's already being priced into the market. Expect costs for straightforward projects to drop noticeably over the next 2–3 years.
What AI does well today: boilerplate code, documentation, test writing, simple CRUD operations, converting designs to components. What still requires experienced human judgment: architecture decisions, security-critical paths, complex state management, debugging subtle production issues.
| What AI Does Well | What Still Needs Humans |
|---|---|
| Boilerplate & scaffolding | System architecture decisions |
| Writing unit tests | Security-critical code review |
| Simple CRUD operations | Complex data modeling |
| Converting designs to HTML/CSS | Debugging production incidents |
| Documentation drafts | Vendor/integration negotiation |
| Code explanation & review | Business logic edge cases |
Real-world example: A two-person team using AI coding tools can now build what used to require a five-person team. Smaller teams, faster timelines, lower cost. But the judgment about what to build and how to architect it still needs to be human.
The honest test: if a non-technical person could configure it with the right tools, you probably don't need custom development yet. Start with the simplest possible version. Only build custom when you've validated the need and used up what off-the-shelf can offer.
| Project Type | Realistic Range | What You're Paying For |
|---|---|---|
| Local restaurant website | $1,500 – $5,000 | Design, menu, online ordering integration |
| E-commerce store (Shopify) | $3,000 – $15,000 | Custom theme, product setup, payment config |
| Real estate agent site | $2,000 – $8,000 | MLS integration, listings, lead capture |
| Booking & scheduling app | $15,000 – $60,000 | Custom calendar logic, payments, notifications |
| Client portal / dashboard | $20,000 – $80,000 | Auth, data display, reports, file sharing |
| Two-sided marketplace | $80,000 – $300,000 | Listings, matching, payments, trust mechanisms |
| Internal business tool | $5,000 – $50,000 | CRM-adjacent, data management, reporting |
How much does it cost to build an app?
A simple mobile or web app typically costs $10,000–$50,000. A complex app with custom backend, user accounts, integrations, and real-time features runs $50,000–$250,000+. The biggest cost driver is scope — every feature adds time, and time is how developers charge.
How much do developers charge per hour?
US-based freelance developers charge $75–$200/hr depending on specialty. Agencies charge $100–$300/hr. Offshore developers charge $20–$80/hr, but communication overhead and quality variation are real. Budget carefully for coordination time when going offshore.
Can AI build software for me?
For simple tools, yes — AI coding assistants can now generate working code fast for basic apps. For anything involving security, complex data models, integrations, or scale, you still need experienced humans reviewing and owning the architecture. AI makes developers faster; it hasn't replaced their judgment yet.
How much does SaaS development cost?
A minimum viable SaaS product typically costs $50,000–$150,000 to build properly. A production-ready platform with billing, auth, multi-tenancy, and admin tooling runs $150,000–$500,000+. Add 15–25% of build cost per year for maintenance and infrastructure.
What is the cheapest way to build software?
No-code tools (Webflow, Bubble, Glide) and AI-assisted builders can get simple apps to market for $0–$5,000. These work well for internal tools, simple workflows, and MVPs. The tradeoff is flexibility — when you outgrow the platform, migration is expensive and painful.
How long does software development take?
Simple website: 1–4 weeks. Professional website with CMS: 4–12 weeks. Custom web app: 3–9 months. Full SaaS platform: 6–18 months. Scope creep and unclear requirements are the #1 cause of delays — not technology.
Thinking about AI automation instead? See AI Automation Consulting in San Diego.
Need to review a software quote first? Software Project Quote Review — San Diego.
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