SideGuy Solutions
Available + close + human

Text a human for whatever's stuck: business or life.

SideGuy is North County's human router: the business systems that almost work (compliance, payments, AI, websites), plus the everyday stuff: power bills, EVs, errands, tech, show nights, dinner. The site keeps itself fresh. PJ helps you act on it.

Text a SideGuyText PJ$250 Operator Audit

I don't stand on business. I route it.

Live from the coast: The Encinitas sign over the 101 at D Street · photographed by PJ · animated from PJ's photo with ArtCraft · see the page

More of North County, alive: Solana Beach today · Fletcher Cove (storm tracker) · Swami's (Encinitas beach parking) · Encinitas today · Cardiff today

North County, right now

Everything live on one screen →
🚆 Next Coaster, Solana BeachSouth 5:25am · North 6:59am 🌊 Ocean, Torrey Pines to Carlsbad20 County postings 🚗 NewWaymo in San Diego: how to ride 🤖 NewPJ sets up the robot 🪜 NewGetting around as you age

Flat prices, a real local

No retainer, no app, no cut from anyone. Text to book, or pay first and PJ texts you a time.

Text PJ →
$59 first hourTech help at homeComputers, Wi-Fi, printers, new phones, scam cleanup. $49 flatRobot setup for a parentVacuum, mower or pool robot, set up safely, on your phone too. $29 flatWaymo starterThe app on your parent's phone and yours, plus a practice ride booking. $79 per jobStorm contractor checkLicense check, three quotes, the contract read. $79 flatCooling planCool the rooms you live in: the smallest fix, installers checked. $25 a monthParent Check-In PlanA visit, an errand and a text to you, every month. $25 a stopErrandsPharmacy, groceries, returns, the post office.
208K pages built solo.The local ones now refresh themselves every morning. Zero retainer. Zero SaaS lock-in. Solana Beach. Try me.
Safe first step

If I can't help, you don't pay.

Send the stuck page, workflow, checkout, or compliance request. If it is a two-minute self-fix, I will say so before you spend a dollar.

Text PJ$250 Operator Audit

Local help for homes and families

The Solana Beach sign at dawn, Fletcher Cove at the end of the street, photographed by PJPalms and the ocean at the bottom of the street at San Elijo Ave in Cardiff, photographed by PJOceanside Pier

Bills, Medicare, groceries, money you're owed, the paperwork: we find the fix in the official sources, then PJ helps do it. make your fix plan · senior benefits checkup · lower your SDG&E bill · Medicare Extra Help · every 2027 Medicare plan, and which are ending · snowbird in North County · the next 90 days.

Caring for a parent? the care ladder (every option cheaper than a $14,440-a-month nursing home) · the senior help directory · every senior waitlist · rides for seniors · heat check · Medicare scams · who do I call? · which hospice serves your town. Plans start as low as $25.

Senior care by town: Encinitas · Carlsbad · Oceanside · Escondido · Vista · San Marcos · equipment exchange

New tools: what does this letter mean? (photo reader) · what can my parent get? (benefits calculator) · can I change my Medicare plan now? · price my errand · human help near me.

Just need a person? Human help near me · Solana Beach today · Cardiff today · Encinitas today.

This week in North County

Real local news, answered by a local human: heat, power, new laws, new chargers. Updated every morning. Something changed? Text PJ.

This weekend in North County

Ask SideGuy

Matches your words to SideGuy's live local pages, in your browser. Nothing is sent unless you tap Text PJ.

Should I worry today?

Checked Tue Oct 13, 4:36am PT from official feeds: National Weather Service, CAISO, NCTD and dated local notices. Act today means do something; Watch means know it; Normal means nothing posted.

NormalWeatherNo weather alert for San Diego County (National Weather Service).
Today's beach-day checklist · Text PJ
NormalPowerNo California grid emergency posted (CAISO).
SDG&E's cheapest hours today · Text PJ
WatchCoastCounty rain advisory: 0.26 in of rain, stay out of ocean and bay water until Thu 4am (72 hours after it ends); Coastal Flood Advisory until Tue 2pm (NWS); Closed: Grandview Beach access, Leucadia.
Surf, rip risk and safe access · Text PJ
WatchHomeCoastal Flood Advisory until Tue 2pm (NWS).
Know your fire, flood, tsunami and fault zones · Text PJ
NormalTransitNo NCTD service alert posted.
Coaster times today · Text PJ
NormalMoneySDG&E on-peak is 4 to 9pm every day.
Why bills jump, and the plan that fits · Text PJ
🌧️ Coastal Flood Advisory until Tue Oct 13Free sandbags near Solana Beach1 NWS alert for San Diego County now. Every County sandbag site, nearest first: call before you go.
Live
 👧 Kids Free all OctoberKids Free San Diego: 70+ museumsKids 12 and under free with a paid adult through Oct 31: the rules, North County picks and the Coaster route.
Live
 🗳️ 21 days to Nov 3Ballot drop boxes near Solana Beach24-hour drop boxes, vote centers and key dates, from the Registrar's own map data.
Live
 ❓ Answered with today's dataNorth County questions, answeredHeat, rip currents, low tide, sunset, the last Coaster, the cheapest EV hours, e-bike rules and more.
Live
 📸 Spotted by PJNecessity CoffeeNew spots around town with neighbors' own photos. No login: text PJ a photo and two lines.
Live
 🆕 175 new pages this weekNew on SideGuyStorm prep, freeway closures, parking, weekend guides, senior help. Ask PJ for the page you want.
Live
 📊 Rebuilt 3x a dayThe BoardLike a sportsbook for local life: power hours, chargers, shows, roads, rooms, Coaster, surf, tides, licensed trades.
Live
 🚆 30 trains todayCoaster times from Solana BeachLast south 7:41pm, last north 9:59pm. Today and tomorrow, both directions.
Live
 🌊 Best low 0.2 ft at 5:47pmSolana Beach tides and surfWaves about 5 ft at 18 s, water 73°F. Seven days of tides.
Live
 🏖️ 17 ways down to the sandBeach access near Solana BeachStairs or ramp, parking, restrooms, lifeguards, dogs and tide pools for every access from Del Mar to Leucadia.
Live
 🎸 Wed Oct 14 at The SoundLPEvery show at The Sound in Del Mar for 30 days, with tickets and official artist videos.
Live
 🏟️ Tomorrow 7:30pm · SnapdragonSan Diego FC vs HoustonCoaster to Old Town, the Green Line to Stadium station, and the last train home.
Live
 🎤 By trainDowntown shows by CoasterHouse of Blues, the Casbah, the Rady Shell and more: the train down from Solana Beach and the last train home.
Live
 🚆 Today by trainShows and games today by CoasterEverything on today you can reach without a car from Solana Beach, with the last train home.
Live
 🧰 All in one placeNorth County toolkitTrains to shows and games, day trips, tides and sky, power and trades: every live local tool on one page.
Tool
 🎟️ New toolPlan your show nightPick a show at Belly Up or The Sound: dinner with walk times, the nearest EV charger, the last Coaster, hotels and sunset.
Tool
 🏖️ New toolBeach Day PickerTide pools, the most sand, a sunset walk or a surf check: pick a day, get the right time.
Tool
 🥕 Wed 2:30pm to 6pmCarlsbad State Street farmers marketEvery certified market from Oceanside to La Jolla, laid out on this week.
Live
 🚲 MeasuredBike rides from Fletcher CoveEight rides: miles, minutes, the climb each way, and how much of each is on a bike path.
Live
 ✈️ No parking neededSolana Beach to the airportCoaster to Old Town, then the free San Diego Flyer. Today's train times both ways, FAA status, and flights from Carlsbad.
Live
 📬 Rebuilt every morningNorth County this weekHeat, power, shows with ticket prices, local news, new chargers. Built from public data.
Live
 🏡 10 towns comparedMoving to North County?Coast vs inland heat, Coaster and Sprinter stops, power provider and licensed trades, town by town.
Live
 ⚠️ Rebuilt every morningFood and drug recalls in CaliforniaEvery recall in the last 30 days that reaches California, from FDA reports.
Live
 🔧 Licensed localsElectricians and plumbers near Solana BeachState license counts by town, how to check a license, and a text-PJ match with a licensed local.
Live
 🔌 New chargerThe Cardiff Supercharger is openPJ charged there Oct 1: $0.43/kWh, charge to 80%, El Pueblo across the street.
Checked in person
 🚲 New lawE-bike laws for 2027What changes Jan 1: e-motos can't be sold as e-bikes, 10 mph sidewalks, trail speed limits.
Signed Sept 30
 ☀️ New lawBalcony solar is legalPlug-in solar up to 1,200 W with no SDG&E approval. What it's actually worth here.
2027
 🛺 Getting aroundGolf cart vs LSVWhat's street legal in Solana Beach, and why a cart beats the car for short trips. People wave.
First-hand
 ⚡ The life hackYour 2027 EV life buildText your setup, get your build back: charging, rate plan, solar, short trips, new laws.
Text PJ
 🔋 PowerIs a home battery worth it?NEM 3 pays about 5¢ for noon solar and far more on summer evenings. Here's the math.
SDG&E data
 📞 Home phoneAT&T landline shutdownFCC-approved, no sooner than June 1, 2027. Who's affected and how to keep your number.
Plan ahead
 🚗 EV ownersBest SDG&E plan for an EVEV-TOU-5 vs TOU-DR1: charge midnight to 6am and the math flips. Real 8/1/26 rates.
SDG&E rates

Best Of

Seven doors instead of a wall of sections. Fast path to the good stuff.

Explore the full archive
Money pageSOC 2 consultant near meThe local-human landing for high-intent compliance buyers.
PPC readyText PJ
 Blocked dealSecurity questionnaire helpTurn a painful questionnaire into a reusable answer library.
Fast closeEvidence
 HIPAAHIPAA consultant San DiegoRisk assessment, BAAs, policy cleanup, and vendor review support.
LocalOperator
 Audit$250 Operator AuditThree to five days of signal, credited if you upgrade.
Start here
 PaymentsSpot the markupEffective-rate math, tiered-pricing tells, and what to renegotiate.
FeesRails
 Money leakMoney System AuditFind the fee, tool, contract, or workflow leak and keep the margin.
$250Plain English
 ReceiptsSignals and proofThe ranking, build, and search receipts that show what compounds.
Bring receipts

Start with the route.

The software's usually fine. It's the route that's wrong. The SOC 2 questionnaire that stalled the deal. The Stripe webhook that died at 2am. The workflow nobody owns. I find the path, wire the humans, and stick around after the invoice clears. You can go at it without a SideGuy. I don't recommend it.

1
Show me the stuck thing.A form, a tool, a checkout, a compliance request, a lead workflow, a spreadsheet that became policy.
2
I map the route.What should stay manual, what should be automated, what needs a vendor, and what should be yours.
3
We ship the smallest useful fix.No SOW theater. No platform rent as a personality. Just the next working layer.

The shareable is the gift.

Not "check out my services." A tiny custom operating map, appreciation note, or first-date page for the person in front of you. Sometimes it is a crisp route through compliance. Sometimes it should rain flowers.

Built for DianaCompliance vs AppSec translatorA CCO-facing map for customer trust, questionnaires, and audit evidence.
Operator mapText PJ
Built for AlexSome people deserve more than a textA soft appreciation page: useful because it feels human enough to forward.
AppreciationFirst date
Built for NoraWhen the moment should sparkleA ceremonial shareable with fireworks energy: proof that the page can fit the person.
CeremonyTaste
Text PJ a person or companySee one for a COO

Compliance help that does not turn into platform rent.

All the vendors are fine. SideGuy helps you build the custom operating layer around the client's choice, so the knowledge stays yours.

Text PJ about complianceCompliance hub
SOC 2SOC 2 consultant near meVanta, evidence automation, audit prep, and the human layer.HIPAAHIPAA consultant San DiegoRisk assessment, BAAs, policies, training, and vendor review support.Blocked dealSecurity questionnaire helpTurn one painful questionnaire into a reusable answer library.

Receipts, not theater.

SideGuy is not another dashboard to babysit. It is the human layer around tools, pages, markets, messages, and proof.

208Kstatic pages and programmatic surfaces in the substrate
3compliance PPC landings wired to text conversion
0retainers required to get a useful answer
$100/hroperator-honest help when the route is clear
Local moat

North County compliance pages, city framework pages, and the hail-a-human thesis point at the same local signal.

Custom over rent

Use Vanta, Stripe, Zapier, HubSpot, or the stack you already chose. Own the logic around it.

Receipts loop

Every serious move gets a commit, a page, a log, a conversion event, or a tracker. Bring da receipts.

Choose a doorway.

The archive is still there. The front door only carries the routes a warm human actually needs.

SystemHow SideGuy worksThe operating-system story, URL-as-software thesis, and how one conversation becomes a reusable layer.LocalNorth County servicesLocal-service routes, trades, and city-specific entry points without loading the whole archive.AIAI automation consultingWorkflows that connect to the real business process.Fast readThe SideGuy HourOne hour to untangle the next move.
San Diego / Solana Beach / North County. Available, close, human.
Why SideGuyText a SideGuy

Related operator-help:

→ Rutuja Sonawane
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