Why people stall
- Too many options at once
- Fear of choosing the wrong vendor
- No clear definition of done
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Why people stall
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Clarity before cost
The gap between the AI automation demo and the actual implementation is real. Most tools work well for specific, narrow tasks — scheduling reminders, draft responses, lead scoring. The wide-open 'replace your whole operation' pitch is still mostly fiction for most businesses.
['Starting with the most complex use case instead of the simplest.', 'Buying a platform before running a 30-day single-use-case pilot.', 'Not involving the staff who will actually use it in the selection process.']
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